Facebook case studies australia

Griffiths, James. April 4, Grygiel, Jennifer. March 21, Newton, Casey.

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More case studies and media ethics resources can be found at www. They can be used in unmodified PDF form in classroom settings. For use in publications such as textbooks and other works, please contact the Media Ethics Initiative. Endicott College School of Communications. Duquesne University, Communications and Rhetorical Studies. Emerson College. The Arthur W. Toggle Navigation.

Spring , Vol. The lesson: A direct response campaign can still be deeply emotive. Consider what there is to love in the experience of using your product, and how your ads can bring a piece of that experience to life. Why we love it: People come to social media to be entertained!

Even the thumbnail for this video looks like a Liam Neeson movie, and the video is packed with action. The lesson: One of the most effective things a brand can do is to serve content that people actually enjoy. If you sell fashion, provide styling tips featuring your clothes! Catering to the needs and wants of social media users is a surefire way of staying memorable and gaining engagement. Why we love it: Look at the call to action CTA.

As a rule, confused users bounce from your site. The lesson: Choose your CTA carefully to match your content.

$3,000/Day Facebook Ad Case Study (How My Ads Are Different)

Why we love it: Most of all, we love that this ad got approved by Facebook. But this shows healthcare done right, focussing on the illness and not the user, to ensure that the ad can have a long lifespan on Facebook.

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The lesson: Facebook can be a viable platform for healthcare marketing, particularly when driving traffic to a landing page for lead capture or education. What it is: Come on, surely everyone in the world has been served a Wish ad?

This eCommerce giant has spent hundreds of millions of dollars targeting consumers with the weird, the wonderful and the very, very cheap. Why we love it: What do you want a Facebook ad to do? Because Wish packages may take as long as 45 days to arrive, more than the vast majority of eCommerce sites. So, how do you mitigate a customer service disaster? According to Wish, be up front about the worst case scenario. Lead qualification is built into the ads copy. Can you wait 15 days for a package? We promise the discounts will make it worth your while.

What it is: This is a supply-generation campaign from Airbnb, encouraging signups of new hosts. Why we love it: Every marketer loves a glossy stock image photo or staged flat-lay, but customers are craving authenticity and social proof. By featuring real hosts, in their real homes, with direct quotes, Airbnb create an illusion of unbiased endorsement of their service, which really helps create trust.

The lesson: Generate and amplify! Content management. Get started. Custom dashboards. Facebook platform. Good questions. Real answers. Create an Ad chevron-down chevron-down Create a Page. Create a Page. Create an Ad Create a Page. Audience Network. Marketing on Messenger Getting started Advertising. Get started with Workplace Why Workplace? Pricing Success stories. Online learning Certification Learn the skills you need to use Facebook, Instagram and Messenger to grow your business with free online courses. Online learning. Facebook Page lessons Ad objective lessons Instagram lessons.

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Inspiration Creative Hub Curated by Facebook. Publishing content Monetisation Content management Measurement. Success Stories Case studies such as these inspire and motivate us. See how businesses similar to yours are growing with Facebook marketing. Filter by Business size Agency Large enterprise Small and medium-sized enterprises.

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Australian Trade Promotion and Consumer Competition Case Studies

Volkswagen UK Raising awareness of a car launch with Facebook lead ads and video. Orbico Beauty Building a better campaign with Facebook Attribution. Pan Di Stelle Raising brand awareness with mouth-watering Facebook video ads. Daruma Sushi Winning sushi sales with a Facebook video ad promotion. Portblue Crafting customer relationships with the WhatsApp Business app.